Today, M•A•C Cosmetics and the M∙A∙C AIDS Fund introduce their new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. The two music trend setters are rarely seen without lipstick or eye catching fashions… and now they’re part of the “From Our Lips” campaign. The cosmetic giant created Viva Glam Gaga and Viva Glam Cyndi lipsticks, in a light blue pink and red coral, each retailing for $14 with 100% of the selling cost donated to the M•A•C AIDS Fund.
“I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that M•A•C has decided to focus on women while I’m a VIVA GLAM Spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!” Cyndi Lauper, M•A•C VIVA GLAM Spokesperson
“I’ve been familiar with the campaign and have been wearing M•A•C since I was ten years old. To be joining the likes of iconic former VIVA GLAM spokespeople is an honor. My new VIVA GLAM lipstick colour is amazing. It’s very me - a bluish pink, great for everyday, a little bit ’80s. I hope that women buy this lipstick, and honor themselves and honor the cause.” Lady Gaga, M•A•C VIVA GLAM Spokesperson
The M•A•C AIDS Fund has become the heart and soul of M•A•C Cosmetics, established in 1994 to support men, women and children affected by HIV/AIDS globally especially in Africa. Reportedly, a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations, the M•A•C AIDS Fund has raised over $150 Million in 67 countries to date. The company raised the money exclusively through the sale of M•A•C’s VIVA GLAM Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. That’s Haute! To learn more visit http://www.macaidsfund.org/
FACTS: Women are more likely to become infected with HIV than men. While the overall rate of new HIV infections has slowed, the number of women contracting HIV is growing in every area of the world. In sub-Saharan Africa, six out of every ten adults living with HIV are women. In the United States, where there are far more resources for HIV/AIDS prevention and care, the number of women living with HIV has tripled since 1985.
Will you buy the new Viva Glam Gaga or Viva Glam Cyndi?